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What we've been up to

Product Updates and Release Highlights

Optune is continuously evolving with new features, improvements, and workflow optimisations. On this page, we share the most important product highlights in a simple, high level format, so you can quickly understand what’s new and how it helps your day to day booking workflow.
If you want to dive deeper, the Optune changelog contains the full list of every release, including smaller improvements and bug fixes.

January

17

 2026​

AI Assistant inside each booking

The AI Assistant helps you work through common booking tasks more quickly. Ask questions about logistics, hotels, PR, or prep messages and quotes, and get practical suggestions based on your booking details plus public information.

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Team Polls for faster coordination

Organising a show often means checking who is available and who can bring what. With Team Polls, you can ask collaborators directly inside a booking and collect replies in one place so decisions are made faster and coordination stays clear.

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Smarter booking request routing

Optune can now route incoming booking requests to the right people automatically. Instead of requests landing in the wrong inbox, you choose the receiving team once per artist profile so every new request goes directly to the group that handles it.

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Faster search across your bookings

Finding the right booking is now quicker. You can search your booking list by a person or company name and instantly see all related bookings.

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